Bhaya Cruises rebrands to Bhaya Group

Bhaya Cruises rebrands to Bhaya Group
Group news

Bhaya Cruises rebrands to Bhaya Group


Bhaya Group (previously known as Bhaya Cruises) is glad to announce the transformation of our name and logo of the company as well as our 03 cruise lines from October 2015. The re-branding, along with our other major changes in products and services in 2015, is promised as an upcoming development of the corporate and its future business.

In October 2015, Bhaya Cruises, the largest cruise operator in Halong Bay, has renamed into Bhaya Group as the owner and operator of 3 cruise brands in Halong Bay: Bhaya Classic, The Au Co and Legend Halong. We have introduced the new corporate logo with blue color, which demonstrates the reputable and trustworthy cruising service that has been built during the past 8 years in Halong Bay.

Meanwhile, the 03 cruise lines of Bhaya Group have also been re-positioned with concrete concepts and unique offers for different target audiences. While The Au Co Cruises  are specialized in Halong Bay cruise 3 days 2 nights  itinerary in giant luxury ships and Legend Halong focuses on providing a private and personalized cruise trip with various choices for passengers, Bhaya Classic, on the other hand, brings the most value for money Halong Bay package to travellers who love to explore the World Heritage Site in an authentic way.

The rebranding does not change any of our business relations with customers and partners, but is a chance to represent ourselves better to the stakeholders, as well as promising a new direction in product development and management.” Said Ms. Ly Thuy Huynh Nhu – Bhaya Group’s new Managing Director. “We believe that our partners and customers will have more to expect in the upcoming years of Bhaya Group with positive changes in products and service quality.